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Campaign Goals

Brand Awareness

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KPIs:   

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-    Search traffic for keywords “Kala”;                        “pass along the kindness"

-    Social media posts impressions and reach 

-    Ad impressions, reach and frequency

Market Penetration

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Sales

KPIs:   

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-         New customer purchases

-         Website registrations

-         App downloads

-         Newsletter signups

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KPIs:   

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-         Orders

-         Revenue

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Engagement

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KPIs:   

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-         Likes, comments and shares of social media               posts

-          Non-Kala posts on hashtags                                           #passalongthekindness and #kala and at                   @Kala

-          Messages and emails to Kala

© 2019 by Mariya Kostova, Krisztina Kovács, Lachazar Popov and Lisa Petmecky. Only used for academic purposes. Proudly created with Wix.com.

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