Campaign will start on the 1st of September 2019 and last one month.

 

A video will be posted on Kala’s website and YouTube page at the start of the campaign and a second one upon its conclusion.

 

Blog posts relating to the campaign will be posted every Monday during the duration of the campaign.

 

HootSuit will be used to manage and automate social media postings. Posts will be made three times per week between 7:00 and 8:30 AM in accordance with morning commute time.

 

Newsletter emails will be scheduled and sent every Wednesday at 12 pm automated with MailChimp.

 

Standard delivery will be applied for Google Ads campaigns and they will be scheduled to appear all days and hours. Facebook and Instagram ads scheduling will also be set to all days and hours.