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Targeting

Primary audience: Socially responsible females 16 to 45 years old 

Secondary audience: Males concerned with environmental and humanitarian issues aged 21-35

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Targeting for Google Ads

Search

 

  • Location: Miami area

 

  • Keywords

 

Phrase match: “sustainable accessories”; “sustainable bags”; “sustainable belts”; “sustainable scarves”; “sustainable wallets”; “sustainable hats”; “sustainable jewelry”; ““sustainable clutches”; “fairtrade accessories”; “fairtrade clutches”; “fairtrade bags”; “fairtrade wallets”; “fairtrade jewelry”; “fairtrade scarves”; “fairtrade belts”; “eco belts”; “eco wallets”; “eco bags”; “eco clutches”; “eco hats”; “eco accessories”; “eco belts”; “eco jewelry”; “one of a kind accessories”; “one of a kind belts”; ““one of a kind jewelry”; “one of a kind bags”; “one of a kind belts”; “one of a kind wallets”; “one of a kind scarves”  etc.

 

Broad match: “gifts for family”; “gifts for boyfriend”; “gifts for girlfriend”; “gifts for friends”; “sustainable presents”; “fair-trade gifts”; “ideas for presents”; “eco presents”; “unique gifts”; etc.

 

Display

 

  • Affinity audiences: Fashionistas; Shoppers/Value Shoppers

 

  • In-market audiences: Apparel & Accessories; Gifts & Occasions;

 

  • Topics: People & Society>Social Issues & Advocacy>Charity & Philanthropy; People & Society>Social Issues & Advocacy>Environmental Issues; People & Society>Social Issues & Advocacy>Work & Labor Issues;

 

  • Retargeting: separate retargeting lists for audiences in different stages of the purchasing process (homepage visitors, category browsers, cart abandoners)

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Targeting for Facebook Ads
  • Location: Miami area

  • Age: 16 to 45

  • Interests: fashion accessories; shopping

  • Behaviours: all charitable donations

  • Custom audiences: custom audience from newsletter subscribers

  • Retargeting: retargeting list for users who have visited any page with Kala’s Facebook Pixel.

Targeting for Instagram Ads
  • Location: Miami area

  • Age: 16 to 45

  • Interests: fashion accessories; shopping

  • Behaviours: all charitable donations

  • Custom audiences: custom audience from newsletter subscribers

  • Retargeting: retargeting list for users who have visited any page with Kala’s Facebook Pixel.

© 2019 by Mariya Kostova, Krisztina Kovács, Lachazar Popov and Lisa Petmecky. Only used for academic purposes. Proudly created with Wix.com.

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